With an eye on the food allergy community as a unique group of consumers since 2008, we're on a quest to find and share ways to continue enjoying the good things in life.


24 April 2017

Food Allergy Consumer: Introducing Peanut with Simply-Peanut

http://www.simply-peanut.com/
This post is brought to you by Simply-Peanut.

Simply-Peanut is a product which came about in response to the results of the LEAP study. As you may know, in early 2015, the results of the LEAP study were released in the New England Journal of Medicine. The results of the LEAP study demonstrated that "consumption of a peanut-containing snack by infants who are at high-risk for developing peanut allergy prevents the subsequent development of allergy." (http://www.leapstudy.com/leap-study-results#.WP5rmYWcG3A) Then, in January 2017, the National Institute of Allergy and Infectious Diseases (NIAID), issued an addendum to the clinical guidelines of when to introduce peanut to children. "The guidelines now recommend that children at high risk should be introduced to peanuts early in life, instead of avoiding all peanut-containing foods." (http://www.aaaai.org/about-aaaai/newsroom/news-releases/early-peanut-introduction)

The LEAP study found that consumption of peanut resulted in an "86.1% relative reduction in prevalance of peanut allergy." (Randomized Trial of Peanut Consumptionin Infants at Risk for Peanut Allergy, p.5)  Since the release of the LEAP Study and the new guidelines, I have observed a number of parents of older children with peanut allergy seeking advice in online food allergy support groups about how best to feed their infant peanut, to hopefully prevent development of peanut allergy. Aside from feeding your child Bamba snacks, there are few options for introducing peanut to infants and toddlers. Peanut butter is not a safe option for small children as it is a known choking hazard. Enter Simply-Peanut, a packet of organic peanut powder. It is GMO-Free and Kosher, and each packet is just 0.07 ounces. It can be added to milk, formula, or water in a bottle or cup, or food. 

Simply-Peanut was founded by Stan, a father who could not find many options for introducing his young daughter to peanut consumption after hearing about the LEAP Study. After consulting with pediatricians and other experts, he came up with the idea of making packets of peanut powder available to add to drinks and food. It's a simple and discreet way to introduce infants and young children to peanut, and hopefully prevent them from developing peanut allergy. Moreover, Simply-Peanut is not just for children at high risk, but is for all children starting at 4 months of age.

Parents should consult their pediatrician for advice before introducing peanut products to children and infants, especially if there is any allergy or eczema in the family. 

Simply-Peanut is offering Food Allergy Buzz readers a discount with the code "peanutABuzz." Visit http://www.simply-peanut.com/ for more information and to purchase Simply-Peanut now. You can also find Simply-Peanut on Facebook, Twitter, Instagram and Pinterest.

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