With an eye on the food allergy community as a unique group of consumers since 2008, we're on a quest to find and share ways to continue enjoying the good things in life allergen-free.


17 February 2012

Peanut Allergy, Nut Allergy, and Cheerios: Results of the FAB Peanut Butter Cheerios Mini-Survey

Recently, I conjured up a quick survey on surveymonkey.com to see if the addition of peanut butter Cheerios to the Cheerios lineup would halt food allergic Cheerios customers from buying Cheerios. 

I have to point out the obvious: I have absolutely NO background in statistics and my survey is really unscientific. It seems those purchasing for nut allergies and peanut allergy are not inclined to purchase Cheerios due to the addition of peanut butter Cheerios, but I cannot really say. I would have had to construct a better survey, asking additional questions--for example, did survey participants buy Cheerios before peanut butter Cheerios became available? (as my friend Colette Martin pointed out)--and others. I also think a survey with more participants would produce more useful results. 56 participants is not a very big turnout! Another thing to consider--Joanne, of the Food Allergy Assistant blog, rightly pointed out that Honey-Nut Cheerios have been around for years, so why the hullaballoo about the PB Cheerios? For what it's worth, here are my survey questions and results:


1. Do you have an allergy to peanuts?

answered question
55

skipped question
1

Response
Percent
Response
Count
Yes
20.0%
11
No
80.0%
44

2. Do you have a loved one or friend who has an allergy to peanuts?

answered question
56

skipped question
0

Response
Percent
Response
Count
Yes

89.3%
50
No

10.7%
6
  
3. Do you have an allergy to tree nuts?

answered question
55

skipped question
1

Response
Percent
Response
Count
Yes

14.5%
8
No

85.5%
47
  
4. Do you have a loved one or friend who has an allergy to tree nuts?

answered question
56

skipped question
0

Response
Percent
Response
Count
Yes
69.6%
39
No
30.4%
17
  
5. Now that Cheerios is making Multi-Grain Peanut Butter Cheerios, would you consider purchasing other (not peanut butter) flavors of multi-grain Cheerios?

answered question
54

skipped question
2

Response
Percent
Response
Count
Yes

25.9%
14
No

74.1%
40
  
6. Now that Cheerios is making Multi-Grain Peanut Butter Cheerios, would you consider purchasing other (not multi-grain) flavors or varieties of Cheerios, such as original Cheerios?

answered question
55

skipped question
1

Response
Percent
Response
Count
Yes

32.7%
18
No

67.3%
37
 


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